This is the second time this year that one of my mobile services ( Bonnier Responsmedier for customer GB Glace ) have received an award - the Cut The Wire Award! Cut The Wire Awards is a competition which rewards customers for their use of mobile services in their operations.
"Nominated companies in customer category Commerce & Restaurant: Customer: Blocket, Supplier: Appcorn, Service: Blocket på iPhone Customer: FeskarBröderna, Supplier: mBiljett, Service: Mobilt Presentkort och Prenumerationserbjudande Customer: GB Glace, Supplier: Bonnier Responsmedier, Service: GB Glace Real Gift WINNER: GB Glace, Supplier: Bonnier Responsmedier, Service: GB Glace Real Gift The introduction of internet has changed the commercial sector a great deal. This solution connects the virtual world with the real world in a creative and innovative way with the mobile phone as an interface. The viral spreading that occurs at every purchase creates a positive market push."
Give away a McFlurry with your phone.McDonald's introduce a mobile marketing campaign using mobile coupons to give away a McFlurry.
Watch the video below (only in swedish, sorry)
Best new Marketing Campaign Using Messaging
"Ericsson IPX / Bonnier Responsemedia - Mobile SMS Coupons receives the 160 characters award for best new marketing campaign using messaging.
The scale of implementation, sales uplift to the retailer and customer relevance of the winner Mobile SMS Coupons impressed the judges." more info
This is GREAT news! This is the first project i´ve been involved in that receives an award. Finally all the hard work pays of....in a way...